If you are a dreamer, come in. ― Shel Silverstein
Hello New APW Friends!
I should list the most expensive wedding photography package first and make it so expensive that you would never choose it.
Actually, I just made a revision to my website and did half of that. I reverse listed my wedding packages (scratch that, I changed it back), although the most expensive one is no different from the others. It’s priced using the same calculations as all my packages, and still includes a very generous discount for purchasing multiple options up front. The idea is that if you see the giant price tag first, all the other packages look like a deal. How much more manipulative can we be? I put my large package first because I wasnt convinced everyone was understanding all the cool things they can have (I decided it was silly to put number four first, and I’m betting that you can scroll). I’m not insisting that you have anything that you don’t want, but I do want you to know how many cool things you can do with your photos, so I’ve made it a point to help you learn more about how to enjoy your photos.
I should donate your money to charity. Notice I said ‘your’ money. Believe it or not, making gifts to charity is a marketing strategy these days (ahem, not going to name any fast food chains here). Despite that, part of my business model is gifting to and participating in charitable works because giving back is important to me. We (me and my family) participate in several service projects, and I donate a percentage of every booking to a charitable organization. However, what I donate to charity is a percentage of my profit. I am not charging you an extra fee and then donating YOUR money to charities I support. I am donating MY money to charities I support. To me, that’s an important distinction. Why do I even tell you about my charitable works then? There are a couple of reasons. First, because charitable giving is part of our family philosophy, and I also believe it is an integral part of the definition of my business. Pay it forward. Second, this is an opportunity for me to give a little exposure to some charities I believe are very worthwhile that you might not have heard of before. If you read some of my snarky posts, you may notice that I am pretty opinionated about other people telling me what to do with my life. In that same vein, I am not going to charge you extra money so I can donate it to these charities. However, if decide you want to give them your money, I will be more than happy to hook you up.
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